Saturday 4 June 2011

Pac Div - Anti-Freeze




Clement & Co. was commissioned by Pac Div and Universal Motown Records to direct and produce the video for “Anti-Freeze”, the lead single for the group’s Mania! mixtape. Inspired by Richard Avedon’s seminal portrait work found in In The American West monograph, the video was designed to bridge the group’s past history with the new phase of their careers by bringing studio techniques to locations from their previous music videos.

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